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Mintel Reports 2007 is Record Year for Global Anti-Bacterial Launches

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By: TOM BRANNA

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Heightened levels of “germaphobia” have given rise to a huge influx of new products developed to sanitize home, work and public places. According to Mintel Global New Products Database (GNPD), new introductions of “anti-bacterial” non-food products increased from fewer than 200 worldwide in 2003 to some 1,610 in 2006—an impressive 713% growth. Already this year, Mintel has seen over 1,700 anti-bacterial products launch ...

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